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Apple (AAPL) may not have created the first smartphone or the tablet, but it definitely revolutionized the way we view both products. Before Apple created the iPhone, the smartphone world was a much different place. The Blackberry was in charge, and smartphones were not a part of most people’s lives. They were tough to use, had poor displays and were mostly just for checking email and doing quick internet searches. Fast forward to the iPhone, and all of a sudden smartphones started to become mainstream. They were easy to use, had a nice display, plenty of apps, and flew off shelves. Since the initial iPhone hit the market, Apple has upgraded the device each year, and yesterday launched its newest model, the iPhone 5… its sleekest, most powerful iPhone to date. The new iPhone will become the must have device of the year and Apple will almost certainly sell millions of them the first three months, which it timed perfectly to go with the holiday shopping season. The smartphone market has definitely matured in recent years, but there is still plenty of growth to come, especially in areas such as China where Apple is seeing its fastest growth. Not only is the iPhone a big hit for Apple, but the iPad has also been a huge success. Built on the success of the iPhone, the iPad became an instant hit. Apple fans are fiercely loyal to the company, which is a big reason why the company does once a year updates to both the iPhone and iPad.

Michael Fowlkes

Michael Fowlkes is a financial writer who has been with the Fresh Brewed Media family since 2004. Over the course of his tenure with Fresh Brewed Media, he has worn many hats, including portfolio manager, options analyst, and writer. Michael received his undergraduate degree from Virginia Tech in Accounting and got his start in finance working as a stock trader for six years at Chase Investment Counsel in Charlottesville, Va.