Yes, Coca-Cola (KO) is looking to change its image, but not for its soft drinks. The big change for Coke is not a new design for its cans, but instead a complete redesign for its website… the first one since all the way back in 2005.
Changing things up is probably a pretty smart idea for Coke. The company’s website was basically just an advertising platform, and even so it still gets over 1 million unique visitors each month. With so much traffic, why not try to bring some extra value to the site?
The company has launched a new site design which looks more like an online magazine than a business portal, called Coca-Cola Journey. There are feature articles, with a production schedule and editorial calendar. Stories will be about topics ranging from sports, health, and the environment, to name a few.
It will be an ambitious undertaking, but one that could spread Coke’s online presence, and help it join the rapidly growing social media market.
Traffic to Coke's website is as close to free advertising as the company is going to get, so it is a smart move on Coke’s part to try to get more people to the site.
Check out the new layout here, and let us know what you think.
Michael Fowlkes is a financial writer who has been with the Fresh Brewed Media family since 2004. Over the course of his tenure with Fresh Brewed Media, he has worn many hats, including portfolio manager, options analyst, and writer. Michael received his undergraduate degree from Virginia Tech in Accounting and got his start in finance working as a stock trader for six years at Chase Investment Counsel in Charlottesville, Va. His articles typically cover big-picture events and forecasting what impact they will have on the stock market. In addition to writing for Fresh Brewed Media, Michael also wrote for AOL's BloggingStocks for three years, focusing most of his attention on the energy and technology sectors.