Shares of fast-food giant McDonald’s (MCD) got a nice boost Monday following the release of the company’s November sales data.
The stock gained about 1.4% by the middle of the day's trading on news that global same store sales were up 2.4% last month. Same-store growth in the U.S. was slightly higher than the global average at 2.5% as consumers continue to turn to McDonald’s as an affordable choice for meals.
The situation in Europe, where economies are still struggling with recession, were less than impressive, with just a 1.4% increase.
American’s diets are improving, and McDonald’s has been doing a decent job of trying to keep pace with changing diets. The company has been the focus of health activists, but recent changes to its menu and a move to disclose calorie counts on all its menu items has helped keep sales strong.
McDonald’s has also put a lot of focus on its breakfast menu in recent years, and continues to see benefits from its efforts.
Michael Fowlkes is a financial writer who has been with the Fresh Brewed Media family since 2004. Over the course of his tenure with Fresh Brewed Media, he has worn many hats, including portfolio manager, options analyst, and writer. Michael received his undergraduate degree from Virginia Tech in Accounting and got his start in finance working as a stock trader for six years at Chase Investment Counsel in Charlottesville, Va. His articles typically cover big-picture events and forecasting what impact they will have on the stock market. In addition to writing for Fresh Brewed Media, Michael also wrote for AOL's BloggingStocks for three years, focusing most of his attention on the energy and technology sectors.