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When will Apple TV come into focus?

Earlier this year there were a lot of rumors that Apple (AAPL) would be launching its own TV by the end of the year. These rumors did not turn out to be true, and in fact it seemed as though Apple had decided to scrap the whole idea and instead focus on a new set-top box.

Now the rumors are starting to swirl once more, spurred by an interview that Apple’s CEO, Tim Cook did last week where he mentioned how interested Apple was in the television market. In his interview with Brian Williams, Cook stated that Apple had “intense interest” in television.

Apple, like most technology companies, is very secretive about the products it has coming down the pipeline, so we should not expect to hear any concrete news on Apple’s move into television any time soon, but officials in Apple’s supply chain have reported that the television project is still moving ahead, albeit it in the early stages.

It is hard to believe that the project is still in the very early phases, based on the fact that Apple typically does a great deal of in-house testing before it starts to get its outside suppliers involved. Apple knows that information leaks are much more likely to occur from its Asian suppliers than from employees at its California campus, so if the rumors are true and Apple is already working with its suppliers we have to assume that the product is further down the pipeline than just the “early stages”.

Still, don’t expect to be able to run out and buy an Apple TV any time soon. At best, we may see something hit the market during the latter part of 2013, but most likely it will not even be that soon.

Apple changed the world of music with the iPod, then followed that up by revolutionizing the smartphone world with the iPhone, and capped that off by changing the tablet world with the iPad. The question is… will it be able to do the same thing for the television?

My bet is yes, and I believe it is only a matter of time until the world looks at television in a completely different way, inspired by Apple.

Disclaimer: The author of this article has a long position in Apple.

 

Michael Fowlkes is a financial writer who has been with the Fresh Brewed Media family since 2004. Over the course of his tenure with Fresh Brewed Media, he has worn many hats, including portfolio manager, options analyst, and writer. Michael received his undergraduate degree from Virginia Tech in Accounting and got his start in finance working as a stock trader for six years at Chase Investment Counsel in Charlottesville, Va. His articles typically cover big-picture events and forecasting what impact they will have on the stock market. In addition to writing for Fresh Brewed Media, Michael also wrote for AOL's BloggingStocks for three years, focusing most of his attention on the energy and technology sectors.

Michael Fowlkes

Michael Fowlkes is a financial writer who has been with the Fresh Brewed Media family since 2004. Over the course of his tenure with Fresh Brewed Media, he has worn many hats, including portfolio manager, options analyst, and writer. Michael received his undergraduate degree from Virginia Tech in Accounting and got his start in finance working as a stock trader for six years at Chase Investment Counsel in Charlottesville, Va.