Apple (AAPL) is involved in many battles, most notably in the marketplaces for smartphones and tablets… but a new front is getting ready to take place, and it involves smart watches. That’s right, Apple is not content on you carrying around its devices everywhere you go… it wants you to be wearing one. Competition is heating up though with Pebble getting FCC approval to move ahead with its smart watch plans.
You may remember Pebble from its May 2012 campaign on Kickster to raise $10 million in funding. The campaign quickly became the most successful Kickster campaign ever, raising $10 million in just over a month from 68,929 people.
The campaign was very ambitious for Pebble, which at that point had yet to make the watch, which promises to use Bluetooth to connect watches with other devices. Pebble had originally promised that the watches would be shipped in September, but that did not happen, and there is still not a scheduled shipping date.
The Pebble watch is supposed to have downloadable faces, display emails, run apps, and for those of you that just can’t stand being away from your Facebook (FB) page, don’t worry… you can get Facebook (FB) messages on the watch as well. It has a caller ID for your phone, and allows you to control your smartphone music apps. Pretty impressive, and it works with both Apple's IOs and Google's (GOOG) Android operating system.
The interest that people showed in Pebble was not lost on Apple. Over the past year, everyone has been wondering what new innovative product Apple would bring to market… most of us (myself included) believed that an Apple TV was going to be launched next, but it now appears as though the watch could be the next big thing for Apple.
It makes sense for Apple to move in this direction. The company has a history of making products that you never knew you needed, but then couldn't imagine living without. A smart watch would fit perfectly into that business model. Most of us wear a watch anyways, so why have one that lets you check your email? Why not get your watch linked up to your calendar to send you alarms during the day. It makes perfect sense, and with Apple having been so successful with its other mobile devices, it appears the next logical step.
Check out the promotional video from Pebble to get a better understanding of the smart watch:
Disclaimer: The author of this article has a long position in Apple.
Michael Fowlkes is a financial writer who has been with the Fresh Brewed Media family since 2004. Over the course of his tenure with Fresh Brewed Media, he has worn many hats, including portfolio manager, options analyst, and writer. Michael received his undergraduate degree from Virginia Tech in Accounting and got his start in finance working as a stock trader for six years at Chase Investment Counsel in Charlottesville, Va. His articles typically cover big-picture events and forecasting what impact they will have on the stock market. In addition to writing for Fresh Brewed Media, Michael also wrote for AOL's BloggingStocks for three years, focusing most of his attention on the energy and technology sectors.