In recent years, the once-mighty Research in Motion (RIMM) has struggled to compete against Apple (AAPL) and Google (GOOG) in the highly-competitive smartphone market, but so far has refused to admit defeat.
The company placed a lot of hopes in its new Blackberry 10 operating system and has confidently stood behind the upcoming update as the change that will turn RIM's fortunes around. Now, it seems as though the company is not as confident in its own future. It has been exploring its strategic options for the better part of a year now, and over the weekend the company's CEO, Thorsten Heins, reported that following the Blackberry 10 launch the company would consider selling its hardware division, and licensing Blackberry 10 to other hardware manufacturers.
Of course, in order for RIM to find someone to license Blackberry 10, it first has to prove that Blackberry 10 can be a success.