There is a particular point on the downward curve – somewhere beyond problem, beyond crisis, even – but not so far along as calamity. It is the point when we realize that all the things we have spent years or even decades telling ourselves can't happen, are happening. Neuroscientists have actually identified a specific brainwave pattern that occurs at this point, called, colorfully, the “Oh S***!” wave. Economists have been known to use the term as well, generally to describe the point during an expected economic downturn when it suddenly becomes an unexpected economic downturn – i.e., when it affects us.
The companies on today's list fall somewhere around that point on the curve. It is well known that there is a crisis – but companies often emerge from crises stronger than before. Netflix (NFLX), to give just one example, has already done so twice in the last ten years. But Netflix isn't on this list, nor are any companies that appear likely to emerge from their present difficulties.
Through analysis of outside economic factors, as well as telltale internal behaviors, I have concluded that these companies are doomed to lose nearly everything in the coming months. Exactly how much time they have remaining varies. In some cases, the timeline is as long as two years, but in other cases, all is likely to be over by the New Year. All, that is, but the screaming, the funerary rights, and the lawsuits.
I like to get the obvious out of the way first, so…