One of the most interesting stories over the last decade has been Amazon.com (AMZN). Younger generations know the company only in its current phase, but the older generations can easily remember when Amazon was simply an online bookstore. Had the company remained just an online bookstore, it probably would not have survived. However, the company took on the entire retail sector, and won. It could have remained simply an online retailer, but it branched into cloud services, and hardware, where it has also found great success. Amazon is not afraid to focus long-term and not worry about Wall Street thinks about it, which has been a great recipe for success. Willing to operate in the red for years in order to invest in new products and research, the company has become one of, if not the, strongest tech companies in the world, and it feels like everything it tries to do turns into another success.
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