Online brokerage E*TRADE (ETFC) has been a strong performer in 2017, with shares appreciating 27.5% on the year. A strong market has helped the company’s brokerage business, but the biggest boost to the stock has been the Federal Reserve allowing interest rates to rise. After keeping rates near zero for years following the financial crisis, the Fed has lifted rates once in 2016, and twice in 2017. It is possible the Fed will lift rates one more time before the end of the year, but even if not, it is widely accepted to lift rates once or twice in 2018. Brokerage firms earn significant interest income from funds it invests from client deposits that are not yet needed for trading, so higher rates are a very good thing for E*TRADE. With the recent technical strength, the stocks score on InvestorsObserver’s Stock Score Report reads 78, with a very strong short-term technical score. The company will report its third-quarter earnings on October 19, with the consensus calling for earnings of $0.51 per share, in-line with the same period last year.