It is no secret how important the holiday season is to retailers. The holiday season can literally make or break a retailers entire year, so it is not surprising the length retailers will go to in attracting shoppers into their stores.
Retailers offer shoppers big discounts over the Thanksgiving weekend, with Black Friday sales now starting as early as Thanksgiving afternoon in order for retailers to get the most shoppers possible into their stores.
Black Friday numbers are important to watch, because on some level, they set the stage for what to expect in the weeks extending through the holiday. The clear trend is that shoppers are buying at a strong pace, with a lot of growth being seen online. Online sales were reported at $5 billion on Black Friday, which is up 16.9% versus the same shopping day last year.
In addition to Black Friday, Cyber Monday is also a very important day, and not just for pure online players. Brick-and-Mortar retailers are also participating, as a way to both boost overall sales, and in some cases as a vehicle to introduce shoppers to their online portals that may have otherwise done their online shopping on Amazon.com (AMZN).
So far, the reports from retailers have been positive, and it looks like this is going to be a strong holiday season. Let’s look at a couple of retailers, and what they had to say about their holiday weekend.