Limited Brands (LTD) 11/20/09 PriceWatch Alert With 20.93% Downside Protection

Posted: Friday, November 20, 2009 8:30 AM EDT

Limited Brands (NYSE: LTD) closed yesterday at $17.68. So far the stock has hit a 52-week low of $5.98 and 52-week high of $19.99. Limited Brands stock has been showing support around 17.00 and resistance in the 18.64 range. Technical indicators for the stock are Bullish and S&P gives LTD a neutral 3 STAR (out of 5) hold rating. LTD appears on the Investors Observer Analysts Favorites list. For a hedged play on this stock, look at a May '10 15 covered call (LTD EC) for a net debit in the $13.98 area. That is also the break even stock price for this trade. This covered call has an 183 day duration, provides 20.93% downside protection and a 7.30% assigned return rate for a 14.55% annualized return rate (comparison purposes only). A lower cost hedged play for this stock would use a longer term call option in place of the covered call stock purchase. To use this strategy look at going long the LTD Jan '11 2.50 Call (VLD AZ) and selling the May '10 15 call (LTD EC) for an $11.45 debit. The trade has an 183 day life and would provide 21.10% downside protection and a 9.17% assigned return rate for an 18.00% annualized return rate (for comparison purposes only). Limited Brands has a current annual dividend yield of 3.33%. [FBB-Seven Summits Research]

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