(RTTNews) - Digital entertainment services company RealNetworks
(RNWK) announced that it has acquired substantially all of the assets of Trymedia, a pioneer in Casual Games syndication, from Macrovision
(MVSN).
This acquisition is part of Real's strategy to build reach through syndicated distribution partnerships, and follows its acquisition of New York-based Game Trust last year and a strategic partnership with Amsterdam-based The Spill Group announced earlier this month.
Financial terms of the transaction, which is expected to close later this quarter, are not being disclosed at this time. With more than 250 partners including AOL and Yahoo!, Telstra, IGN and T-Online, Trymedia provides innovative syndication and commerce solutions that enable portals, online retailers and game developers to securely distribute PC games through physical and digital channels and maximize revenue throughout a game's lifetime.
Harold Zeitz, senior vice president of RealGame, said, 'This acquisition doubles the scale of our syndication business.'
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