Multimedia Interactive Technologies Selects Omniture To Measure Visitor Engagement - Quick Facts
Posted on Monday, March 24, 2008 8:18 PM
(RTTNews) - Omniture, Inc.
(OMTR) on Monday said it has been selected by Multimedia Interactive Technologies or MIT, the multimedia arm of Astro All Asia Networks plc, to measure visitor engagement with their online services using Omniture SiteCatalyst and Omniture Discover. Via Omniture, MIT now has clearer insight into the activities of its online audience and in turn, can ensure that online content, promotions and site navigation reflect the interests and behavior of its visitors. Omniture will also measure mobile and social media that are important channels for ASTRO.
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