(RTTNews) - Playboy Enterprises Inc.
(PLA) announced a suite of digital partnerships introducing the Playboy Audience Network, which initially will include YouTube, Break, Veoh, Howcast, and Metacafe.
Additionally, Playboy entered into a deal with Mixercast, a social advertising and marketing solutions provider, to develop a suite of ad-supported content and contest widgets to bolster these efforts.
Through the Audience Network, Playboy will create new levels of engagement for consumers through the distribution of the global brand's lifestyle-video content and also will collaborate with its distribution partners to integrate current and new advertisers into the network.
Later this year, Playboy will unveil contests and user-generated content initiatives to fully leverage the platforms of its Playboy Audience Network partners.
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