Electronic Arts (ERTS) 11/2/09 PriceWatch Alert Bearish Price Movement

Posted: Monday, November 02, 2009 8:45 AM EDT

Electronic Arts (NasdaqNM: ERTS) ended the last trading session at $18.24. So far the stock has hit a 52-week low of $14.24 and 52-week high of $24.90. Electronic Arts stock has been showing support around 17.62 and resistance in the 19.24 range. Technical indicators for the stock are Bearish and S&P gives ERTS a weak 2 STAR (out of 5) sell rating. ERTS appears on the Investors Observer Volume Leaders list. For a hedged play on this stock, look at a Jun '10 17 covered call (EZQ FQ) for a net debit in the $15.04 area. That is also the break even stock price for this trade. This covered call has a 229 day duration, provides 17.54% downside protection and a 13.03% assigned return rate for a 20.77% annualized return rate (comparison purposes only). A lower cost hedged play for this stock would use a longer term call option in place of the covered call stock purchase. To use this strategy look at going long the ERTS Jan '11 12.50 Call (VZW AV) and selling the Jun '10 17 call (EZQ FQ) for a $3.95 debit. The trade has a 229 day life and would provide 9.81% downside protection and a 13.92% assigned return rate for a 22.00% annualized return rate (for comparison purposes only). Electronic Arts does not pay dividends at this time. [ABR-Seven Summits Research]

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